World Cup
2 articles
Markets
France Bolsters Status as 2026 World Cup Favorite
Qatar, a team often overlooked, scored an equalizer at 93 minutes and 59 seconds, the third latest in a group-stage game in World Cup history, securing their first-ever World Cup point against Switzer
Alex Petrenko·June 19, 2026
Consumer Trends
2026 World Cup Spending Boosts Global Brands with Digital, Diverse Audiences
Even before a single match is played, Adidas has already sold approximately $292 million in 2026 World Cup products, signaling an unprecedented commercial bonanza for brands.
Simone Devereaux·May 26, 2026